ABSOLUT VODKA
Redefining the brand experience
Together with Bogarti agency, we undertook a brand experience design project for Absolut Vodka and the Contemporary Art Platform (PAC) in Madrid. Our task was to curate an immersive event that offers a contemporary lens on art, while championing a new model of criticism. Held at the iconic Carlos de Amberes Foundation, this project aimed to transcend the conventional approaches of brands and cultivate more profound connections through immersive experiences and engaging cultural dialogue.
For the event promotion, we developed a kinetic identity, drawing inspiration from the iconic Absolut logo and specially commissioned artworks by the artist Kaufmann. Crafted with a deliberate and consistent design approach, the cohesive visual language extended across various touch-points, including digital invitations and eye-catching posters.
At the heart of the event, attendees had the opportunity to engage with live performances and delve into thought-provoking essays published by PAC and Absolut, exploring the role of contemporary art and its impact on society.
The experience design provided a platform for meaningful discussions, fostering a sense of community and elevating the brand discourse from mere consumption to engaging cultural dialogue. By facilitating these interactions, the event not only connected individuals but also positioned Absolut as a catalyst for thought, enabling a deeper exploration of art’s significance.
